Roxy

Roxy - prvá board-riding značka pre dievčatá ponúkajúca dámske plavky, hodinky, mikiny, tričká, bundy, peňaženky, šaty a topánky. Spoločnosť bola založená v roku 1990, Roxy má skvelú intuíciu pre aktuálne trendy, vášeň pre boardsports a dokáže skvele uspokojiť dopyt po mimoriadnej kvalite oblečenia.  Či už na surfovanie, snowboardovanie, v meste alebo v horách, s Roxy ste vždy na tej správnej ceste.

When Quiksilver decided to launch a women's line in 1990, it was a gutsy move. The surf market has always been a fickle one. And female surfers, despite their achievements in and out of the water, hadn't drummed up nearly the notoriety nor the community that guys had long enjoyed. But great ideas always take a bit of courage. And Roxy saw a huge chance in the untouched women's surf market. Turns out they were right.

Like all things Quiksilver, Roxy was born in the water and started with a swimwear line, Roxy Bikinis and Roxy Wetsuits + Lycras, which was an immediate success. In 1992, the company moved on to the next level by introducing the Roxy Streetwearrange. One day, on the beaches of Hawaii, the Roxy team came up with an idea for the Roxy Boardshorts Women which fit well and allowed flexibility while still looking feminine. As Roxy's popularity grew, so did their product range. Roxy Accessories and Roxy Eyewear joined the mix in 1995, and the Roxy Shoes and Roxy Watches came a year later. Roxy was then nominated for the "California Rising Star Award" for design, innovation and excellence, and in 1997, this was proven once again with a new line of Roxy Snowwear Women The Millenium brought an exiting and versatile evolution of Roxy, with a completely new Roxy Snowboards line in cooperation with Mervin Manufacturing. "Daring, confident, naturally beautiful, fun, alive: Roxy".